Your website is your first impression. While you can technically launch with a $1,000 template, most serious brokers invest $5,000 to $15,000 in a branded, responsive website with live chat, integrated client areas, and landing pages. If you're targeting specific regions, you'll also need multilingual versions, localized payment options, and region-specific regulatory disclosures. Brand design—logo, visual identity, pitch decks—can cost an additional $2,000 to $5,000. In the age of digital comparison shopping, looking credible and tailored is a non-optional expense.